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Ancient Peoples, Aloha Spirit

SOME 3,000 years ago, early Hawaiians thrived at this place where ocean, land, and streams merge in a rich and magnificent ecosystem. The North Shore’s first peoples were drawn by the abundance of fish and the fertile lands dotted with freshwater springs that made it possible for them to grow taro and sweet potato.

To this day, it is a civilization marked by ingenuity and resourcefulness—a native Hawaiian culture celebrated internationally for its artistry and sophistication. But the original Hawaiians also had a structured society and complex agricultural methods that were the precursor of 21st century concepts of self-sufficiency and environmental sustainability.

As a mid-ocean crossroads for Pacific Rim exploration, Hawaii has become home to many different ethnic groups who have contributed to its culture. Today, a “Native Hawaiian” can be defined as “any individual who is a descendant of the aboriginal people who, prior to 1778, occupied and exercised sovereignty in the area that now constitutes the State of Hawai’i.”

However, Native Hawaiian culture is so much more.

They define themselves by their relationships with each other, their ancestors, and their land. Everyone has a kuleana, (responsibility) to use his or her talents to the benefit of the entire ëohana (family). Built upon the foundation of the ëohana, Hawaiian culture ensures the health of the community as a whole.

The Ancient Hawaiians were among the first to understand that it takes a village to raise a child.

While Hawaiians have a strong sense of ohana—those related by blood or a common cause— their caring, compassion, and famous aloha spirit extends even further and represents a bright spot in a world of strife.


The global resort industry emerging from the swift downturn of 2007-2008 is a different world. Gated golf communities and all they represent no longer make sense. The focus is on inclusiveness rather than exclusiveness—being “part of” rather than “apart from” the surrounding region. Climate, natural beauty (especially proximity to water), the vibrancy of the local culture, and the honoring of local customs have once again become key factors in deciding where to travel.

It’s a great time for the Turtle Bay, Oahu resort.

In this frantic era, time is the new luxury. Vacationers want their experiences to be as mind stretching, meaningful, and authentic as possible. At Turtle Bay, where we enjoy proximity to epochal surf, still wild spaces, and locals who proudly call the rural area, “country,” we have it all. We’re a fascinating alternative to the busyness of Waikiki. And we’re part of the reason Hawaii remains one of the world’s most desirable destinations.

Our 10-year vision for Turtle Bay revolves around the following

  • Becoming synonymous with the world’s most monumental surfing. Even non-surfers are fascinated by the heroics and the camaraderie of people with a common quest to become “one with the ocean.”
  • Reminding travelers there’s more—much more—to the North Shore than surfing. This seven-mile stretch of white sand beach is just one edge of the story. The volcanic mountains possess secret trails, waterfalls, ancient temples, and an astounding variety of colorful wildlife, including more than 5,000 species of trees, shrubs and flowers.
  • Creating a unique gathering place where visitors can share the experience of being in one of the world’s truly Great Places.
  • Becoming part of the North Shore’s “country culture” and preserving the agriculture character of the area. We can do so by not only providing quality, sustainable jobs for North Shore locals, but by also contributing to the local economy by supporting local farmers, fishermen, artists, and artisans.

Every day, we move closer to achieving this vision.