Let's Talk story Category: Activities
Aloha. It’s a simple enough word to those not acquainted with its deeper meaning. Sure, it’s a greeting that doubles as hello and goodbye, but it’s also so much more. In Hawaii, it’s an essence of what we strive to be. We want to live with aloha, to pass on the aloha spirit, to let aloha consume us. We believe that aloha makes the world a better place.
So what, exactly, is aloha? For something that’s become such an integral part of the Hawaiian culture, it’s hard to find a clear-cut definition of aloha, but you know it when you see it.