Let's Talk story Category: Surfing

O’ahu’s North Shore is known for its world famous surf spots and competitions.

A part of Hawaiian culture and heritage, surfing has grown in popularity to become a professional sport and a 50 billion per year industry.

You hear about the surfing legends and today’s athletes but beneath every great wave rider is a high-quality custom board—a work of art handcrafted by a surfer’s most trusted partner, a shaper.