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Our Vision


The global resort industry, as it now slowly begins to emerge from 2007-2008’s swift downturn is a different world. Gated golf communities and all they represent no longer make sense. The focus now is on inclusiveness rather than exclusiveness – being “part of” rather than “apart from” the surrounding region. Climate, natural beauty (especially proximity to water), the vibrancy of the local culture and the honoring of local customs have once again become key factors in deciding where to travel. It’s a great time for Turtle Bay.

Ours is a frantic era when time is considered to be the new luxury.

Therefore, vacationers want their experiences to be as mind-stretching, meaningful and as real as possible. At Turtle Bay, where we enjoy proximity to epochal surf, still wild spaces, and locals who proudly call the rural area, from Kaena Point to Kahaluu, “country,” we have it all. We’re a fascinating alternative to the busyness of Waikiki. And we’re part of the reason Hawaii remains one of the world’s most desirable destinations.

Our 10-year vision for Turtle Bay revolves around the following

1. Becoming synonymous with the world’s most monumental surfing. Even if you’re not a surfer you’ll enjoy watching the heroics and being part of the camaraderie that develops among people in their common quest to become “one with the ocean”

2. Reminding travelers there’s more, much more, to the North Shore than surfing. This seven-mile stretch of white sand beaches is just one edge of the story. The volcanic mountain range that separates the North Shore from the rest of Oahu possesses secret trails, waterfalls, ancient temples and an astounding variety of colorful wildlife, including more than 5,000 species of trees, shrubs and flowers

3. Creating a unique gathering place where surfers, their followers, residents of the North Shore, visitors to Oahu and guests of the resort can share the experience of being in one of the world’s last Great Places

4. Becoming part of the North Shore’s “country culture” – one dedicated to preserving the still rural and agriculture character of the area. We can do so by not only providing quality, sustainable jobs for the residents of the North Shore but by also contributing in other consequential ways to the local economy by drawing on the North Shore’s agricultural resources, the fresh catches of local fishermen, and the creative output of local artists and artisans

Every day, we move closer to achieving this vision.